You’ve been here before: You walk into an important meeting, where the objective is to make a significant business decision — Do we expand into Asia Pacific?, for example. But there’s simply not enough hard data in the room to make an informed choice. People start arguing about their feelings and their propensities, but not about the actual facts of the business.
Yet accessing those facts isn’t an easy feat. You might have the information you need somewhere in your enterprise, but it’s locked away in a data warehouse and no one knows how to access it. You could run a query, but it would take far too long to process. It would take even longer to generate a report based on the questions you’re asking. Before you know it, your competitor has moved into the market, and you’re left behind, still trying to run reports and parse through mountains of data.
The overall market perception (which I agree with) is that business intelligence (BI) has not quite become accessible or applicable to the broader business user audience. Even today, BI is still largely confined to power users and analysts. The desire for easy-to-consume data that’s broadly available in an intuitive fashion for business users goes unrequited. In most organizations, this need is much, much broader than what a BI analyst team can support by crunching, reporting, and
publishing data to a dashboard.
When most users think of business intelligence (BI), they think of it in a very traditional sense: predefined reports that can’t account for real-time market fluctuations and that don’t allow business users to truly engage with the information. Your valuable business data already exists. But until now, static, predefined reporting traditions have made it nearly impossible to use that data effectively.
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